Car mats & Trunk organizer & Car Neck Pillow
Has 2,900 searches.
Commercial query (exactly what we need)
Trend: Spring - Summer - Fall
Search difficulty: 1-2 years possibly to reach TOP-5 after SEO and quality Backlinks.
Queries have more than 14 thousand variations which in total bring over 101 thousand searches. Of these, the TOP-10 have more than 12 thousand searches.
Google:
CAR MATS "car floor mat" how to clean car mats
Person:
photos, no questions, no price hints, but probably comparing products.
There are product advertisements, but prices are high, which will allow standing out with a lower price when reaching top-5.
TOP-10 competitors: All competitors are online stores that focus on different products, but also on car mats. All in the TOP-10 have good traffic, apparently related to the fact that the buyer often compares products and chooses.
canada's store — has a well-developed page with a good Page AS rating, as well as 10 backlinks to the car mats category, which, given quality links, gives TOP-1. weathertech — online store for cars, home, pets, which makes the site less relevant for the car mats query. Average page rating, quite a lot of backlinks. Also likely jumps within TOP-10 (indicates that we can take its place).
amazon — online store with a good reputation, but poorly developed query for car mats. Probably in the top due to good domain reputation (potentially can take its place).